Our Story

Inspired by the playful graffiti mark "Kilroy was here," our journey began with a simple observation in a crowded company cafeteria. Serving approximately 1,500 people every day, lunchtime turned into chaos, as employees scrambled to select food and make payments.

The experience was fraught with frustration, inefficiency, and a shared desire for something better.

That's when I realized: "I'm a UX! I can help with this!" Using my skills, I decided to take action and address this everyday problem that resonated with so many.

Working tirelessly after hours, I crafted a solution and eagerly put it to the test. In a guerilla-style experiment, I rearranged the food lines, creating a more efficient flow. I left only one clue behind—a mark that proclaimed, "UX was here!"

The next day, the results were phenomenal. The once chaotic experience transformed, sparking conversations, empowering employees to share their concerns, and even forging a new internal team dedicated to improving the livelihood of our colleagues.

This simple yet profound experiment became one of the proudest moments in my career. It wasn't just about improving a lunch line; it was a demonstration of how one person's determination and love for helping others could create a chain reaction of positive change.

And so, our platform was born—a space designed to connect, empower, and inspire UX professionals. Here, we carry on the spirit of "UX was here," championing creativity, collaboration, and solutions that make a real difference.

An image of the iconic Kilroy was here graffiti